Let us start the Garnier Marketing Mix: Garnier consists of three types of products i. But there after to hold its position in the market Garnier has developed its product width. Garnier has enriched product line under skin care such as Gentle, Pure Active.
Marketing Strategy of Garnier - June 25th, Quote: Originally Posted by anjalicutek Garnier is a brand that epitomizes smart marketing practice. This is a brand that came to India in and crafted a special place for itself in the Indian market. Garnier marketing strategy is one global brand which has understood the dynamics of Indian market.
Garnier came to India with its Ultra Duox range of shampoos. The brand is amass market brand from Loreal which has a range of global premium personal care brands like Maybelline, Ralph Lauren.
Loreal started its operations as a joint venture with MJ Group. Later inthe company started its own operations.
All through these years, Garnier had a very consistent marketing approach. What I liked about this brand was the kind of investment that it had put in for marketing activities. Ofcourse all these happened because it had the support of its parent company.
Garnier can be considered as a masstige brand. Although positioned as a premium offering, the brand was wise enough to price it reasonable.
Currently Garnier is targeting the middle and upper socio-economic class. Globally Loreal is a company that is famous for its product innovation.
Garnier too has built its brand by launching new products on a regular basis. A strategy based on product innovation works best for a brand like Garnier.
When the consumer sees regular new product flow from the brand, it creates a sense of excitement with in the consumer which will prompt her to stick to this brand. Garnier was the first brand to introduce a cream based hair coloring solution. Garnier is now present in a diverse range of personal care product categories.
It is present in the hair-care and skin-care segments. The brand have two sub-brands: Garnier Fructis and Garnier Ultra Doux.
Fructis is an interesting sub-brand which has clicked in the Indian market because of its positioning as a fruit based product. Consumers readily embraced this variant because it made sense to depend on a natural shampoo rather than chemical based one. Garnier is positioned as a nature- based green innovative personal care brand which takes care of your skin.
The brand has a very catchy tagline " Take Care ". Most of its commercials are emphasizing on product strengths and innovation.
The brand is an example of the success of rational product based advertising success. The brand is also sending a message that Indian consumers are also influenced by rational messages and product innovations rather than mindless emotional blah-blahs.
Another interesting marketing strategy adopted by Garnier is its advertising execution. True to its global parentage, Garnier was careful in its advertising theme.
It uses a blend of foreign and Indian models and themes for its campaign. Garnier ads can be termed as localized international advertising which has a global touch but does not appear alien to Indian realities.
The brand uses a careful blend of celebrities and models in their campaigns without relying much on their individual persona. Their products are always the stars in their campaigns.
This is something that Indian consumer has never seen before. And a product which Indian consumer find little difficult to believe. Shampoo and oil are something that is not supposed to work together.
Infact shampoo is used against oil. And since these two products are supposed to work against each other and time factor prevents them from using both, Garnier has thought of a plan to integrate north-pole and south-pole together.
According to press release, the oil will work within to strengthen the hair and shampoo will clean the hair. This shampoo variant contains three oils - Olive,Avocado and Shea oil.
Recentlyone of my earlier students talked to me about this brand launch.This is the story of how Garnier, one of the largest health and beauty brands and spender of £40 million a year on advertising, tested a relatively small-budget relationship marketing programme for just £, – and discovered it could create loyalty and build sales amongst consumers who were.
How to build brands, from integrated marketing strategy to implementation. Marketing Strategy Garnier SWOT Competitors’ SWOT Marketing/Advertising Objectives Target Selection media objectives, strategies, & tactics Media Objectives Seasonality Garnier Garnier Fructis has the second highest share of voice, both overall (%) and individually in the magazine (22%) and network TV (%) mediums.
Jun 25, · Marketing Strategy of Garnier - December 7th, This is a brand that came to India in and crafted a special place for itself in the Indian timberdesignmag.com is one global brand which has understood the dynamics of Indian market.
This is the Marketing Strategy of Garnier. The flagship brand of L'Oréal, Garnier is the cosmetic brand introduced in in France. The brand has offerings ranging from Skincare solutions for Men and Women, hair care products, and Hair Color products. Marketing Mix of Garnier analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion).
Garnier marketing mix explains the business & marketing strategies of the brand.